Swatch: New James Bond collection

Swatch: New James Bond collection

February 18, 2020 1 By 007 Travelers

Swiss watchmaking brand Swatch have announced the launch of their collection of 007 inspired watches. 

Original movie posters and opening title sequences from “Dr. No (1962), “On Her Majesty’s Secret Service” (1969), “Moonraker” (1979), “Licence To Kill” (1989), “The World Is Not Enough” (1999) and “Casino Royale” (2006) have provided the inspiration for a capsule collection of six designs to be released at the end of February. 

Dr. No watch

The Dr. No (1962) edition celebrates the beginnings of Bond onscreen and is inspired by the film’s iconic opening title sequence, with blue, yellow, red and green dots against a black backdrop. On the dial, it’s always No time and, if you’re a fan: waste no time before grabbing yours.

Swatch – Dr. No watch

On Her Majesty’s Secret Service – watch

Far up! Far out! Far more! The “On Her Majesty’s Secret Service” (1969) limited edition is a tribute to the exhilarating adventure and its bold graphics. Look closely and you’ll notice the dial reveals the iconic 007 logo every time the date reaches the seventh of the month.

Swatch – On Her Majesty’s Secret Service watch

Moonraker watch

The Moonraker (1979) edition references the starscape and motifs of the film’s space setting… this is zero gravity and stolen shuttles all the way. 

Swatch – Moonraker watch

Licence to Kill watch

The Licence To Kill (1989) edition references the colours and landscape of some of the film’s more exotic locations. The strap takes it inspiration from Sanchez’s pet iguana combined with pastel palm trees swaying under a setting sun. With a real 80s feel, this is cocktails and tropical vibes all the way. 

Swatch – Licence to Kill watch

The World Is Not Enough watch

The World Is Not Enough (1999) edition references the fire and global gridlines of the film’s poster… this is world domination and burning oil fields all the way. 

Swatch – The World Is Not Enough watch

Casino Royale watch

Time for your poker face… The Casino Royale (2006) limited edition takes inspiration from the title sequence packed full of casino imagery and colourful fabric prints.

Swatch – Casino Royale watch


The seventh watch in the collection has been designed by “No Time To Die” (2020) costume designer Suttirat Anne Larlarb alongside Swatch and will be worn by Q in the upcoming film, No Time To Die. It will be available in stores this March.

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