Bond book: Moonraker (1955)
Place and location in the book: Sloane Square, London, England
Actual place and location: Sloane Square, London, England
What happens here in the book: Bond gets out of his car to see what is in the big skysign
Visited by 007 Travelers: 2014
“He was not even disturbed by a curious portent he encountered while he was driving along King’s Road into Sloane Square with half his mind on the traffic and the other half exploring the evening ahead.
It was a few minutes to six and there was thunder about. The sky threatened and it had become suddenly dark. Across the square from him, high up in the air, a bold electric sign started to flash on and off. The fading light-waves had caused the cathode tube to start the mechanism which would keep the sign flashing through the dark hours until, around six in the morning, the early light of the day would again sensitize the tube and cause the circuit to close.
Startled at the great crimson words, Bond pulled in to the curb, got out of the car and crossed to the other side of the street to get better view of the big skysign.
Ah! That was it. Some of the letters had been hidden by a neighbouring building. It was only one of those Shell advertisements. ‘SUMMER SHELL IS HERE’ was what it said.
Bond smiled to himself and walked back to his car and drove on.
When he had first seen the sign, half-hidden by the building, great crimson letters across the evening sky had flashed a different message.
They had said: ‘HELL IS HERE…HELL IS HERE…HELL IS HERE.'”
Ian Fleming: “Moonraker” (1955)
In Gary Giblin‘s excellent filming location book “James Bond’s London” Giblin writes:
“Unfortunately, the author doesn’t specify the precise location of the sign. Presumably, it would have been mounted on one of the buildings behind, and therefore partially obstructed by, the Royal Court Theatre, then newly rebuilt, and/or the tube station.”
|Royal Court Theatre|