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007 Book location: Le Relais de I´Entrecote (formerly known as Bavaria) / Goldfinger (1959)

LE RELAIS DE L’ENTRECOTE (formerly known as Bavaria)

Bond book: Goldfinger (1959)
Place and location in the book: Bavaria49, Rue de Rhone, Geneva, Switzerland
Actual place and location: Le relais de L’entrecote, Address nowadays 6, Rue Pierre Fatio, Geneva Switzerland
What happens here in the book: Bond drinks Löwenbrau
Visited by 007 Travelers: 2014

The Geneva location occupies premises that originally housed the Bavaria, a brasserie established in 1912 which became a favourite haunt of international officials during the early years of the League of Nations. In his 1959 novel Goldfinger, Ian Fleming mentions the Bavaria as a brasserie visited by James Bond. The Relais de l’Entrecôte succeeded the Bavaria in 1979, but the rue du Rhône neighbourhood where the restaurant is situated has evolved through the years and the street has been transformed into a series of luxury boutiques. The restaurant’s landlord, the Zurich Insurance Group, has converted the rest of the building’s retail space to such boutiques and has given the restaurant notice that its lease is being terminated. It has moved to new premises in April 2014.
Unfortunately Le Relais de I´Entrecote was closed and new place was not opened yet when
007 Travelers visited in Geneva. We took some pictures of the original location anyway.

“Bond motored across the beautiful Pont du Mont Blanc and along the brightly lit quai to the Bavaria, a modest Alsatian brasserie that had been the rendezvous of the great in the days of the League of Nations. He sat by the window and drank Enzian washed down with pale Löwenbrau. He thought first about Goldfinger. There was now no doubt what he was up to.”

Ian Fleming: “Goldfinger

Former and current locations are pinned on the map



See the whole 007 Travel story here


See more 007 BOOK LOCATIONS here

2 thoughts on “007 Book location: Le Relais de I´Entrecote (formerly known as Bavaria) / Goldfinger (1959)

  1. A new restaurant called 'Le 49" is now re-opened at this location, the menu is very close to the former "Relais de l'Entrecôte" which has indeed relocated a few blocks away.

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